As the source of its own tanned skins, AJSkins cuts out the markup in skin cost from the tannery to the manufacturer. In addition, we are able to select skins which provide an optimal yield for our products so no usable resources go to waste. Ultimately, this allows us to provide our customers with the highest quality goods at a very competitive price. The table below demonstrates how AJSkins’ prices are positioned relative to 15 of its competitors, spanning various industry segments:

	Alligator Belt	Alligator Wallet	Alligator Card Case
Brand Names	$636	$398	$298
Department Store Labels	-	$395	$188
Online Retailers	$271	$376	$210
Private Labels	$345	$468	$325
AVERAGE	$405	$399	$235
AJSkins*	$220	$265**	$130
AJSkins Cost Savings	46%	34%	45%